New Realities uses Virtual Reality to step into the world of 10 extraordinary young women in 10 different countries. Supported by Ava DuVernay and a rare, unique partnership with UN Girl Up Foundation, this is a new generation, offering a new reality – an alternative view of the world and a different future.
The campaign was a success:
360+ media placements
5.1% increase in QoQ SOV
1,737 pieces of global coverage across television, radio & online
97.2% increase in total YoY positive article count
