To help, Richmond Meat-Free, the makers of the nations favourite Meat-free Sausage introduced the Richmond Emergency Veggie BBQ Kit – the ultimate emergency kit filled with everything needed to create the best vegetarian or vegan BBQ yet.

Richmond tasked us with creating the ultimate veggie emergency kits. I was involved from concept to creation in creating a unit to store the sausages in an impactful way. A two week turn aroundwas given for the unit and a week to storyboard and create the video for the campaign.

The campaign was a success: 

80M ​earned media reach
18 (consumer) /​ 152 (regional)​ pieces of consumer coverage
100%​ of coverage included a key message
16​ organic media and influencer social posts
118 ​competition entries

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