With Halloween taking place at the peak of lockdown NSF sought to create a safe and friendly way for individuals to communicate that they were being cautious during trick or treating.

The posters were available for download within the UK and US, and due to their success, the project was extended to cover the ‘Day of the Dead’ and was translated into Spanish to cater to the South American market.

UK coverage: 7 items of coverage (incl. nationals), 73m audience​
US coverage: 114 placements in English, 118 placements in Spanish, 119.6m audience​
Mexico coverage: 185 placements, 16.3m audience  ​